By Mark Macias
Where do you find your inspiration? When it comes to positioning your brand with the media, creativity plays a crucial role in whether the media covers your business or ignores it.
There is an old saying in the media that every journalist – at sometime in his life – repeats.
“Different day, same story.”
At some point in a reporter’s life, he will accept that he can’t find a new story every single day in his career. That’s when he or she usually starts to take a unique or different approach to the problem.
Creativity Plays a Crucial Role with Media Placements
This is one of the reasons why your business needs to always work with a creative PR firm. Potential B2B clients inevitably ask about what our firm has done in their sector. It’s a legitimate question. I always tell them if I had to hire a “specialist” or a “generalist” PR firm, I would hire a generalist.
A specialist PR firm frequently loses their creativity along the way. If you see and hear the same conversations and lingo in business on a daily basis, your mind begins to lose its creativity. It conforms to the situation.
As a generalist PR firm, Macias PR is leading campaigns on a continual basis for clients in tech, healthcare, nonprofits, B2B, finance. It ignites a powerful brainstorming process as our team tries to come up with new angles and ideas for our clients in different industries.
It also helps our creativity because many times we can discern a trend in one industry and relay it to another.
Don’t worry if you are not the most creative person in business. As the above photo shows, our job is to ignite the creativity so reporters will find your story interesting.
Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.