By Mark Macias
My first article in Forbes was published last week, and I think it gives you great insight on my firm’s approach and strategy to business.
Andy Warhol might have been a great artist, but he was also a brilliant publicist at the root. He knew how to sell concepts and create buzz with the media. Even more impressive, Warhol did this at a time before we had the tech platforms that we have today. There was no Instagram or Twitter to share his story.
In my Forbes story, I break down four publicity tactics that Warhol used to generate coverage. It’s an approach that MACIAS PR uses today. You can read the story here, but here are the four takeaways I reveal in this story.
Channel Creative People in PR
I was always creative during my time in TV – in fact, it’s how I was promoted to one of the youngest Executive Producers in NBC history. But today, I need to channel creativity from my team. The best news stories and features always have a creative component. My Forbes story goes deeper on how to identify creative angles and leverage them with the media.
Bend the Rules in PR
This is a big tactic that is still relevant today. I work with many CEOs and politicians who don’t want to offend anyone. I understand their need for that, but it doesn’t mean you have to communicate a boring story. Add flavor and color to your conversations, and when you’re speaking with reporters, drop the canned, cliches.
About MACIAS PR
MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Marketing peers named us the 2017 to 2019 Strategic PR Firm of the Year. Finance Monthly named us the 2015 to 2017 Financial PR Firm of the Year.