By Mark Macias
Potential clients are ambitious when it comes to publicity. They frequently tell me they want their products to reach the biggest audience on TV.
You can’t blame them. Bigger is usually better, right? Actually, that’s not always the case.
You want to place your product where your consumers and clients are located. It sounds simplistic enough, but it’s over-looked as a strategy when it comes to PR. Your PR strategy should align with your goals – first.
What is the Purpose of your PR Campaign?
It’s the first question you should ask before launching your campaign. If you are trying to heighten the awareness of your brand, shoot high. Pursue the biggest media outlets possible, and that is likely TV. However, if your business is trying to generate leads or sales, you need to execute a more precise and strategic campaign.
I’ve seen it time and time again. Local TV is a great PR approach when trying to sell the local community and raise the profile of your business. Nielsen has released many surveys and reports that show more consumers get their news from local TV.
MACIAS PR secured a TV segment for our financial client on local TV this week. (You can watch that video at the top of this article). The client makes short-term loans and frequently competes with lenders that have been accused of predatory lending. In this TV segment, our client told consumers how they can save money by avoiding predatory loans. The CEO also explained why many states, including New York, have capped the amount of interest lenders can charge.
We have a consistent track record for placing stories on TV – and in different media markets. Send us an email if you want to hear how this approach can help your business.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.