By Mark Macias
PR firms have a reputation for not being transparent. This stereotype is one reason why we release a quarterly media report detailing the publicity we secured for our clients.
In the first quarter of 2017, Macias PR secured media placements for our clients with some of the biggest news organizations, including the Washington Post, US News & World Report, CBS New York, CBS Boston, Telemundo, Women’s Fitness Magazine, News 12, FOX 4, Oakland Press, South China Morning Post and Fast Company Magazine.
We also secured targeted placements in the B2B sector for our clients in tech and healthcare. Some of those enterprise stories ran in the American Journal of Managed Care, M Health Intelligence and Gadgets & Wearables.
Top Digital Marketing Strategies
We’re always looking for unconventional ways to help our clients grow their business. PR at its root should drive new leads, raise the profile with potential clients, increase revenue and get your business into the conversation.
We work closely with our clients to identify new digital strategies to introduce our clients’ products and services directly to their customers.
In March, our team produced and broadcast a live Instagram feed that introduced our tech client to more than 4,000 Instagram viewers. We later edited this live feed into a shorter segment that we shared on Youtube. (You can watch that video here). It was a targeted digital strategy that introduced this nightlife app directly to singles in the New York region. This client didn’t ask for this video. We produced it because it was the right thing to do.
Also this year, our team began producing weekly VLOGS that provide business owners with PR tips, strategies and approaches to help them stand out. Some of the topics Macias has shared with his viewers include: how to measure the ROI of PR, Unconventional Approaches to PR and how to Negotiate with top PR firms. Viewers can subscribe to that Youtube channel here.
Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.