Client Case Study – Real Estate Industry

Imagine what a story in the Real Deal or the international Daily Mail could do for your real estate project. It’s like instantly showing your property or services to millions of new clients in a day.

MACIAS PR has helped realtors across New York and New Jersey get their stories told with the largest news outlets. In the case with Nest Seekers, we helped their broker build momentum for a commercial property that had become stale.

Our targeted campaign secured high profile stories in the Daily News, Daily Mail, Real Deal and others.

Publicity Campaign for Commercial Property

MACIAS PR launched the publicity campaign for Nest Seekers after the agency was close to losing an exclusive listing. The broker needed a publicity push to promote a $48 million property listing and retain the coveted property. 

Initially, we thought this $48 million listing would showcase high end furnishings. But after getting a closer look, we realized it was a fixer up. MACIAS PR leveraged this angle into the campaign around a “$48 million fixer-upper.”

New York Tabloids Compete for Real Estate Story

Our media strategy led to competition for the story with the New York Post and New York Daily News. MACIAS PR negotiated with reporters from both tabloids, ultimately choosing the tabloid with the larger reach. In addition, the Daily News guaranteed a large full page spread.

Our publicity campaign also landed media coverage in the Real Deal, The Daily News, Daily Mail Online, News Hour 24, US News, and others. And it had a direct financial impact, giving the real estate agency a renewed listing.

If you’d like to learn more how we can elevate your listings, click here to schedule a strategy call.