Client Case Study – Member of Congress

MACIAS PR has led media campaigns for Congressional challengers across Washington, Illinois, Arizona, California, Maryland and New York. We’ve also worked with members of Congress, including Rep. Norma Torres (CA-35) of Los Angeles.

The media campaign for Rep. Torres required a different approach for media coverage. Our goal was to position the Congresswoman into the news cycle as an influential Latina. I worked closely with the Congresswoman to identify positive stories that would soften and strengthen her image among potential voters. Our agency had to adhere to strict federal election guidelines and work separately from her District offices.

Our Media Strategy and Approach 

MACIAS PR focused this entire media campaign around programming and editorial. Media campaigns focused around politicians are frequently more challenging since journalists understand how most candidates are pushing an agenda. We overcame this political challenge by identifying features that distinguished the unique personal experiences of the Congresswoman. MACIAS PR also leveraged her deep understanding of policy for timely news angles that positioned her as a thought leader.

One of those editorials appeared in the Washington Post where Rep. Torres shared political insight on how the Guatemalan election had a direct impact on Americans. This article was shared with the Congressional delegation who accompanied House Speaker Nancy Pelosi and Rep. Norma Torres on their visit to Central America.

This strategy led to prominent news articles, soft features and news segments with local and national TV, local and national radio, newspapers, online news sites and magazines. One influential feature appeared in People Magazine, which profiled her upbringing as an immigrant from Guatemala.

You can see some of those stories by clicking on the case study below. Click here if you’d like to discuss a media strategy for your organization or upcoming campaign. You can also get a PR estimate by clicking here.

ABOUT MACIAS PR

Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with Entrepreneur, CNBC and Forbes. City & State Magazine named him to their 2024 Political PR Power List in New York.