Case Study: MACIAS PR helps Elevate Accounting Services Firm by Leveraging the Media
Client: MBS Accounting Technology & Advisory
Industry: Accounting Firm
Year: 2017
Introduction
MBSATA, an accounting technology and advisory firm, approached MACIAS PR to enhance their brand presence, generate new business leads, and promote their annual tech conference. Given the challenges of making accounting an engaging topic for media, MACIAS PR devised a targeted strategy to position MBSATA as a thought leader in the nonprofit and tech startup space. All of our advanced publicity promoted their annual tech event, helping it achieve its largest turnout ever.
Challenge
Accounting is a mundane and systematically uninteresting topic for journalists. Additionally, the broad nature of accounting services—including bookkeeping and financial advisory— reinforced a perception that this firm was like all the rest. Our PR campaign needed to identify fresh angles that would appeal to the media while aligning with MBSATA’s key audience segments: nonprofit organizations and tech startups.
Solution
We centered the campaign around thought leadership that every business owner needs to know. MACIAS PR crafted a multi-faceted PR and media strategy focused on:
- Developing timely and targeted stories that aligned with MBSATA’s ideal client base.
- Simplifying and refining messaging to make accounting-related topics accessible and engaging for reporters and readers.
- Establishing thought leadership by ghostwriting and placing high-profile editorial pieces under the CEO’s byline.
- Securing high-impact media coverage in leading business and industry publications.
MACIAS PR successfully placed articles in notable publications, including Forbes and ValueWalk. The Forbes editorial, “5 Red Flags That Inexperienced Entrepreneurs Must Avoid to Attract Investors”, gained so much traction that Forbes added it to their Editor’s Choice section, amplifying its reach and credibility.
Our story in Valuewalk also elevated the accounting firm with their targeted clients, nonprofit organizations. We ghost wrote a story on behalf of the CEO and placed it with Valuewalk. The story, “Biggest Mistakes Nonprofits Make with Audits” was a targeted thought leadership approach that gave advice directly to CEOs and CFOs in position to hire MBSATA.
Results
MACIAS PR’s strategic media outreach and thought leadership positioning significantly elevated MBSATA’s profile within its target industries. The campaign not only bolstered brand awareness but also directly contributed to lead generation and business growth. The media coverage also contributed to the largest turnout ever for the company’s annual tech event in New York City. Coverage summary includes:
- Forbes – 5 Red Flags That Inexperienced Entrepreneurs Must Avoid to Attract Investors
- Accounting Today – Nonprofits Should be Bracing for their Next Audit
- Asea – 3 Biggest Mistakes you Might Make before your Audit
- ValueWalk – Biggest Mistakes Nonprofits Make with Audits
- Nonprofit Information – How Nonprofits can Prepare for an Audit
- NonProfitPro – Be Prepared for an Audit – Avoid These 4 Mistakes
- Bitcoin.com – Xero to Offer Cross-Broder Payments Through Bitcoin Partnership With Veem
- MedCityNews – Three financial red flags that will send investors running (and how to avoid them)
- CoinDesk – Accountancy Platform Xero Adds Veem’s Bitcoin-Powered Payments
- YoungUpStarts – Get Investors onboard with your Startup
- BizEdge – Xero Partners with Blockchain Based International Payments Provider Veem
These media stories with leading industry and business publications had a direct impact on increasing the firm’s brand recognition; promoting their annual tech summit, MBS CalculTech, which saw it’s largest attendance in history with over 1,500 participants in Manhattan.
- Increased brand recognition in the nonprofit and tech startup space.
- Successful promotion of the annual tech summit, MBS CalculTech, which saw its largest attendance in history with over 1,500 participants in Manhattan.
- Widespread media coverage, with placements in leading industry and business outlets, including:
Their VP of Business Development wrote this glowing testimonial for our work on Linkedin:
If your business is looking for a PR firm to help with your B2B campaign, contact MACIAS PR for a free consultation. Text us if you’d like to schedule a call, 917-771-7693, or contact us here.
About MACIAS PR
MACIAS PR was founded in 2009 by Mark Macias – an Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named Macias one of the top 50 best PR pros in New York in 2022 and 2024. Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. Message us if you’d like to get a customized strategy.