Changing your Media Image – Case Study


By Mark Macias

It’s never good to mix politics and business, but CNBC recently asked me what kind of advice I would give Hillary Clinton now that her trust numbers are plummeting in the polls.

This is a situation that could apply to any business – not just in politics. Once the public starts to distrust a product or service, it gets much harder to influence consumers via the media. So what should you do if your business starts to receive more negative complaints from clients? Get in front of the negative news and focus on improving that situation before it gets worse. Here’s some advice I gave CNBC involving Hillary Clinton and her dropping poll numbers.