Client Case Study – Media and Content Campaign for Lending Organization

MACIAS PR led the publicity, social media and content marketing for Provident Loan Society from June 2014 to June 2019. Our media strategy introduced their alternative lending services to new and existing clients across the New York metro area. 

Over the course of our partnership, MACIAS PR helped grow their customer base among college students, business owners, immigrants and consumers with no credit. Their former CEO and CMO both credited MACIAS PR with increasing their revenue and growing their customer base by 50 percent among Latinos. You can read their testimonials on Linkedin.

Our media campaigns also introduced their services to consumers who speak Spanish and Mandarin via targeted outlets covering those communities.

Targeted Consumer-Facing Media Campaign

MACIAS PR led the entire media campaign from conception to execution. Our team identified stories of interest and reframed them around news stories.

Our media coverage included stories with: CNN, New York Post, ABC 7, FOX5, NY 1, PIX 11, Metro New York, Crain’s Business Magazine, Univision, Inc., Entrepreneur Magazine and others.

Digital Marketing, Social Media and Content Creation

In January 2017, MACIAS PR took over the content marketing for Provident Loan. Our team searched for trending topics on Google and social media, and created content that positioned them into the conversation.

Our approach had an immediate impact on their web traffic, growing it year-over-year from 2017 to 2019. This increased web traffic began showing up in the first month.

You can review the case study by clicking here. Or if you’d like to schedule a call to discuss more, click here.

ABOUT MACIAS PR

Our founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Power Player in New York in 2024 and 2022, while marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year.

MACIAS PR Named Top Political PR Power Player by City & State

MACIAS PR is proud to announce that City & State Magazine has named us to their 2024 Political PR Power list. Their recognition ranks the top PR firms in New York based on their leadership team, prominent clients and recent accomplishments. 

In the words from their article, “What unites them is that they all are consummate PR pros.”

If you read the City & State article, you will see many larger New York-based PR firms and agencies on their list. MACIAS PR is proud to not be the biggest firm listed. I’ve always told my team, we don’t want to be the biggest; we want to be the best. And our track record proves we are committed to that vision.

MACIAS PR has run many publicity and media campaigns for a diverse group of clients over the years. Clients from across the health care/digital health, tech, political, financial and nonprofit space have turned to us for help with their branding. With all of these clients, we secured top tier media placements that helped elevate their brand.

2023 Client Case Study for Nonprofit Organization

One notable client developed over the last 8 years. In 2016, MACIAS PR started working with a little-known nonprofit organization, NPower. At the time, NPower was primarily a regional organization but by 2023, NPower had expanded across the US and into new states. In 2023 alone, the organization launched new programs in San Antonio, Houston, Dayton and Raleigh-Durham.

Our regional media strategy led to prominent news stories with targeted TV, newspapers and online media outlets. You can see that annual media report below for a closer look at our 2023 deliverables.

If you’re a nonprofit or for profit looking for help elevating your brand, feel free to message us to discuss a customized media strategy. We’re always looking for new partners that have a passion for people.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in New York.

Client Case Study for Nonprofit – 2023 Media Placements

You’re only as good as your last media campaign, and that proof is always in the client case study. In the case with the national nonprofit, NPower, we are now on our 7th year of working together, so every year brings new highlights. The organization has expanded into new markets every year we have worked together.

This is a great nonprofit with a mission that is close to my heart. The organization provides free tech training to young adults and military veterans from underserved communities with the purpose of bringing diversity to tech. Their students are typically young adults who may not get a chance to go to college.

I was fortunate to go to Arizona State University while living at home. I proudly put myself through college while working 3 jobs at local newspapers. Whatever their editors asked, I was the first to raise my hand for the assignment, which led to me receiving the national Pulliam Fellowship award as a graduating senior. I know how much this program means to its students.

In 2023, our media coverage for this organization included TV segments in Houston, San Antonio, Raleigh/Durham and Dayton, Ohio. These were all new expansion markets in 2023. We also secured profile stories in each of these new markets with the local newspapers. You can see more targeted local and national media placements by clicking on the link below.

Click here if you’d like to schedule a strategy call, or here if you would like a PR estimate. We can share more client case studies that are relevant for your goals.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The NYC PR agency was named Strategic PR Firm of the Year by marketing peers and Financial PR Firm of the Year by Finance Monthly. City & State Magazine also named Mark Macias a Top 50 PR Player in New York.

MACIAS PR has run branding, media and crisis campaigns for tech and healthcare organizations, financial groups, nonprofit organizations, politicians, trade organizations and e-commerce groups. The firm is based in New York City.

PR vs Advertising – White Paper Cost Comparison Analysis

Which is a better marketing spend: PR or advertising?

A few years ago, MACIAS PR published a cost comparison analysis that took a quantitative look at the cost of earned media versus paid media.

The research specifically looked at the promotional cost of media exposure for an event that helped veterans, and the cost of earned media for a mobile app launch.

We’ve embedded that white paper at the bottom of this post, but if you’re short on time, here are some of the key findings from our research.

Continue reading “PR vs Advertising – White Paper Cost Comparison Analysis”

Case Study – Media Campaign for Nutrition App

When MACIAS PR started working with Lifesum in the summer of 2019, the nutrition app was nowhere on the national radar. Their US office in Los Angeles had only 3 people – and no one was in PR or marketing. 

This lean US operation enabled us to run as a PR firm, especially as their leadership team in Sweden gave us the green light to pursue creative ideas.

Our first media placement for the nutrition app was on Channel 11 in New York City. The TV segment compared the price and offerings of Lifesum versus their bigger, more expensive competitors. It was an objective look at what the various health apps offer and which provided the best value. Lifesum scored at the top of this analysis. Our TV segment also featured a Lifesum user who talked about how she lost weight and got healthier with the app.

Bringing more exposure to this story, MACIAS PR worked to get this story syndicated with the Tribune network. It’s an insider strategy we used based on our founder’s experience with the NBC, ABC and CBS affiliate feeds. The TV segment introduced Lifesum to a national audience.

Continue reading “Case Study – Media Campaign for Nutrition App”

Client Case Study – Health Tech Wearable

In September 2018, the founder of a Korean-based health tech startup approached MACIAS PR for help promoting his smart belt wearable.

The founder had hired a different PR agency earlier in the year to promote their wearable at CES 2018 but didn’t get any traction. He was hoping our agency could promote the exact same wearable at CES 2019. He heard about our agency from another Korean entrepreneur who had worked with us.

Continue reading “Client Case Study – Health Tech Wearable”

Client Case Study – Media Campaign for Physicians

MACIAS PR has run media campaigns for many hospital and health care organizations, including Columbia University Medical Center, Burke Rehabilitation Center, and Meru Health.

But we’ve also run targeted media campaigns for practicing physicians too. I never realized this before working with Columbia University Medical Center, but physicians and hospital groups need to develop new business too.

In July 2021, a physician reached out to MACIAS PR, asking for help promoting his medical practice built around the microbiome. He explained to me over the phone how the gut has healthy and bad bacteria, which has a direct impact on how we feel, and our health.

I hadn’t really heard of the gut microbiome movement before our conversation, but I quickly realized this was an area of practice that was going to spread to the larger population quickly. When I asked the physician why I hadn’t heard of it, he was very candid.

“No one is talking about how the gut impacts our health but it’s real.”

Continue reading “Client Case Study – Media Campaign for Physicians”

Client PR Case Study – Accounting Tech Firm

Industry: Accounting Firm

MACIAS PR led the PR & media campaign for MBS & Accounting Technology & Advisory firm in 2017. The accounting firm approached us for help in growing their business, generating new leads and promoting their annual tech conference. The Senior VP of MBSATA said our media and digital marketing campaigns had a direct impact on their business growth.

Challenge: Accounting is not an interesting topic to reporters. It’s perceived as being systematically boring with few fresh angles. It’s also in a vaguely defined market that includes bookkeeping and accounting. Our PR team had to find interesting, creative and timely topics to position this accounting firm in the news. 

Solution: MACIAS PR developed targeted and timely stories that appealed to their targeted business base: nonprofit and tech startups. We simplified the message and communicated the story to reporters in a way reporters would understand. In addition to our thought leadership ideas, our PR team also ghost-wrote editorials on the CEO’s name, including several prominent pieces that were published in Forbes and ValueWalk – one of the most prominent tech publications that reaches young entrepreneurs. Our messaging was designed to drive new business.

The article in Forbes was also picked by their editors under their “Editor’s Choice” section, bringing even more exposure to the story. The article was titled, “5 Red Flags That Inexperienced Entrepreneurs Must Avoid To Attract Investors.”

Closer Look at Media Coverage

Results: MACIAS PR helped raise the profile of MBSATA in the nonprofit and tech space. We also helped sell tickets to their annual tech summit, bringing in the largest number of attendees in the history of their organized event. Our coverage helped drive more than 1500 people to their event in Manhattan.

Our PR team secured prominent and targeted news stories that positioned the firm as a leader in accounting technology. We conceptualized campaigns and executed media campaigns that introduced the firm to their ideal client base: nonprofits, tech startups and accountants. Our media coverage included stories with Forbes, Accounting Today, Asea, Valuewalk, Nonprofit Information, NonProfitPro, Bitcoin.com, MedCityNews, CoinDesk, YoungUpStarts and BizEdge.

You can see more of this media coverage on our document below the client testimonial.

In addition to securing these news stories, MACIAS PR also promoted their annual tech summit, MBS CalculTech with the local tech community. If you are looking for a PR firm to help you with your B2B campaign, we encourage you to contact us. We would be happy to discuss your needs and provide you with a free consultation.

Client Testimonial

“MACIAS PR promoted our business and annual tech event in 2017. I couldn’t be happier with the media coverage and online publicity they secured for our firm. Their PR strategy had a direct relationship to our business growth. Mark is also easy to work with and comes up with his own angles that get coverage. Highly recommend MACIAS PR.”

~ Michael Jones, Senior VP of Sales and Partnerships

ABOUT MACIAS PR

Finance Monthly and ACQ5 5 – an international industry award – named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with Entrepreneur and Forbes, providing media analysis, insight and crisis advice on timely business topics.

Media Case Study – Publicity for Off-Broadway Play

In 2018, the founder of MACIAS PR – Mark Macias – wrote and produced an Off-Broadway play on the final hours of Elvis Presley’s time on earth. The King, The Final Hours was an artistic look at what went through Elvis’ mind as he realized he was dying. 

This agency led the entire publicity and marketing campaign for the play, and it had a direct impact on ticket sales. The King, The Final Hours received local, national and international media attention and sold out 50 percent of its shows. More than 50 independent theaters across the country expressed interest in the play before COVID hit. The first syndicated play was scheduled to open in May 2020 in Portland, Oregon. COVID put that on hold.

Media Coverage for the Play

Local TV, community newspapers, radio, national and international online publications all published features on The King, The Final Hours. Here’s a look at some of the mentions from those news stories.

  • New York Post – “The King, The Final Hours, Macias’ debut play that imagines Elvis Presley’s sad last hours on this earth, had a well-received reading… with an eye towards enticing more investors.”
  • Broadway Box – “The King, The Final Hours will take baby boomers back to their youth and introduce a new generation to the powerful entertainer who became the most famous man on Earth.”
  • NY1 – “While many story tellers focus on what made Elvis so successful, this play examines the singer’s struggles.”
  • PIX 11 – The play looks at how his life ended and finds themes we can all explore in our lives.
  • Rock & Roll Globe Magazine – “This story explores some of those personal failures that he had as a human. If a play is going to succeed, it has to be a great story, a new story, something that hasn’t been told. And I believe this does have that.”
  • Brooklyn Reader – “The play doesn’t shy away from the truth about Elvis.”
  • Brooklyn Paper – “Macias’ show imagines Elvis realizing something very strange is happening, and calling out to the three most important women in his life: His mama, his first wife, and the woman he loved but didn’t marry.”

Media Partnerships

In addition to securing media placements and creating content for social media, MACIAS PR also partnered with sponsors from different industries. We created experience packages for hotels. This included a Meet & Greet with the cast, seats in the front row and a private Q&A with the producer following the show.

You can see more of our media coverage in the case study below. Interested in hearing how MACIAS PR can help promote your show or play? Click here to get a free PR estimate. We learned a lot from producing and promoting this play, and can share more of this knowledge with your creators.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in New York

Media Case Study: Congressional Candidate in Virginia

MACIAS PR led the media campaign for Congressional candidate Vangie Williams, from the First District of Virginia in 2018. The District encompasses three media markets – Washington DC, Norfolk and Richmond, requiring a complex strategy that appealed to reporters in both small and large markets.

Our media strategy led to prominent placements with targeted news organizations in all three media markets. 

The publicity we generated helped the challenger come within single digits of beating the Republican incumbent in a solidly Red District. Our campaign had no financial support from the DNC yet we continued to make local and national waves on the media front with the DNC taking notice.

Media Campaign

MACIAS PR created the media strategy, led the entire execution, coordinated all interviews with reporters and media trained the client. We were on a boot-strapped budget yet we still managed to run a publicity campaign securing media attention in all three media markets.

Media coverage included stories with: The Washington Post, The Daily Press, Richmond Times, Prince William Times, Fauquier Times, Digital Journal, The Blue & Gray Press, Blue Virginia, Virginia Gazette, Fredericksburg.com, Bustle, Inside Nova, Potomac Local, WTVR.com, Essence, WTOP, Virginia Mercury, Gazette-Journal, People’s World, Deutsche Welle and Radio IQ. 

Recommendations

“I worked closely with Mark Macias throughout the general election campaign for Congressional can- didate Vangie Williams. Our resources were small, yet Mark and his team were able to get our story in the local news throughout our congressional district, which spans three different media markets. Our weekly strategy calls and quick adaption to the news cycle helped us get exposure with local TV, newspapers and national media outlets – a major feat during a popular midterm election with compet- ing healines. Overall, we had a higher media placement than our opponent, leading several political observers to note that we were running the most organized and competitive campaign for the district in quite some time. I highly recommend Mark for any political communications campaign. He under- stands the public sphere and knows how to shape messaging that’s authentic to the candidate and influential for the overall campaign.”

Sheri Shannon, Campaign Manager

You can see more of media coverage in the document below. If you’d like to schedule a call with Mark Macias, feel free to message him here and schedule a call. You can also get a free PR estimate by clicking here and answering a few quick questions.