When MACIAS PR started working with Lifesum in the summer of 2019, the nutrition app was nowhere on the national radar. Their US office in Los Angeles had only 3 people – and no one was in PR or marketing.
This lean US operation enabled us to run as a PR firm, especially as their leadership team in Sweden gave us the green light to pursue creative ideas.
Our first media placement for the nutrition app was on Channel 11 in New York City. The TV segment compared the price and offerings of Lifesum versus their bigger, more expensive competitors. It was an objective look at what the various health apps offer and which provided the best value. Lifesum scored at the top of this analysis. Our TV segment also featured a Lifesum user who talked about how she lost weight and got healthier with the app.
Bringing more exposure to this story, MACIAS PR worked to get this story syndicated with the Tribune network. It’s an insider strategy we used based on our founder’s experience with the NBC, ABC and CBS affiliate feeds. The TV segment introduced Lifesum to a national audience.
Media Campaign for Nutrition App Grows their User Base
Over the next 21 months, our messaging and media coverage helped grow their user base faster than their biggest competitors – Weight Watchers and Noom, according to public analytics from Sensor Tower. Our media outreach also secured prominent stories with TechCrunch, Nasdaq, Associated Press, detailing how Lifesum was growing faster than their heavily advertised competitors. This media campaign also helped with fundraising.
As Covid-19 hit in 2020, MACIAS PR had to pivot. We came up with story angles that were focused around COVID and eating healthy at home.
One of our bigger TV stories ran on ABC in Washington DC. We leveraged Lifesum’s internal data and identified what their healthiest users were doing to stay healthy during the pandemic.
Our team again worked the phones and helped get that segment syndicated on the ABC affiliate feed, Newschannel. The syndication introduced the nutrition app to a national audience.
The CEO of Lifesum wrote a glowing review of his experiences working directly with Mark Macias. You can read his testimonial on Linkedin by clicking here.
We’re also sharing an end-of-year report that goes more in-depth on the media coverage we secured for their brand in 2020. If you’d like get a customized media strategy for your brand, feel free to reach out to Mark on here and we can schedule a call.
ABOUT MACIAS PR
Our founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Power Player in New York in 2021, while marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year.