By Mark Macias
Before I launched this PR firm in 2009, I lived inside morning news meetings at both the local and national level. It’s the place where stories are killed or made – in a matter of minutes.
At the Arizona Republic and the local TV station, Channel 3, we had to pitch story ideas in front of editors, producers and other reporters. In New York, I pitched stories for a nationally syndicated TV program, American Journal. I also approved story ideas as the Executive Producer for Special Projects with NBC.
I don’t want to bore you with my journalism background. (You can read more of my background on LinkedIn).
Here’s why that experience inside the newsroom matters: you only have seconds to pitch a story and that background is the center-point of MACIAS PR.
As the above video demonstrates, if you can’t identify the narrative, communicate the story and angle within 30 seconds, your PR firms in tech and healthcare won’t succeed.
Before anyone on our team pitches a reporter, we practice and perfect our pitch. To outsiders, that might seem a bit childish or even less productive. It’s not.
Like everything in life, practice improves the final result. MACIAS PR understands first-hand what it is like to be in that morning news meeting. It’s a tough environment in that morning meeting as producers try to stump you in front of other colleagues. Reporters, Producers and Executive Producers Stories debate stories and angles in hopes of finding holes.
The MACIAS PR Approach with the Media
I don’t want to reveal too much inside information on our unique media approach, but this messaging is a key factor behind our firm’s continued success.
Each publicist on my team pitches our entire office the story, and everyone has an opportunity to reject the story based on merit or critical thinking. I personally use all of my media experience as an Executive Producer with NBC and Senior Producer with CBS during this time.
Macias PR was named the 2017 Strategic PR Firm of the Year and 2016 and 2015 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.