By Charlotte Knobben
When entertainment writers need advice on branding and crisis stories, they turn to MACIAS PR for help.
US Weekly, Life & Style Magazine and others have turned to the founder of this firm, Mark Macias, for advice on what celebrities and Hollywood moguls should do to manage their brands.
Life & Style Magazine wanted to know how Omarosa’s potential book deal could be worth with the media, while US Weekly Magazine asked how a public spat between Andy Cohen and Kathy Gifford would play out with fans.
Last week, PopCulture.com asked MACIAS PR for advice on ABC’s The Bachelor.
Crisis Advice for Bachelor Star Arie Luyendyk
You don’t have to love ABC’s reality show, The Bachelor, to know that its star was in a major brand crisis last week. He went from one of the most loved to most loathed men among women in only one night.
Popculture asked MACIAS PR how Arie Luyendyk can rehabilitate his brand after he publicly disgraced his fiance on national TV after he misled her.
As a crisis and branding expert, Mark Macias has run crisis communcations campaigns for politicans, financial groups and nonprofits. He’s also been an Executive Producer with NBC and Senior Producer with CBS in New York. As a group, MACIAS PR has run branding and media campaigns for startups and established brands in healthcare, tech, financial and nonprofit sectors.
Branding Lessons: What you can learn from the Bachelor’s Mistakes
Macias told PopCulture that Arie overall did a good job on managing the crisis while it was underway. He took accountablitiy for this actions and didn’t blame the victim.
“One of the biggest mistakes most people make during a brand crisis is to blame the victim or the accused,” said Macias. “American want to forgive mistakes, but if you lie to do them, the brand becomes harder to rehabilitate. When trust is lost, we feel betrayed. That is not a situation you ever want to be in with your customers or clients.”
Macias also told Popculture that Arie has an opportunity to turn this negative news into positive publicity.
“Right now, Arie is viewed as a guy who can’t make up a decision,” said Macias. “He has a short window to turn that into self-deprecating humor. As agent has opportunities for a small amount of time to exploit that. For example, push a campaign with Taco Bell where Arie can’t make up his mind between nachos and tacos. Millennials and women who watch the Bachelor will immediately relate to the ad.”
If you would like to read more advice from Macias on this story, you can read the PopCulture story here.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.