Why Boutique PR Firms Deliver Better Media Results

By Marta Majstorovic

Do you get better results results working with a large or boutique PR firm?

A larger PR firm will show up with a big team and visual PowerPoints, but don’t be misled by their side show. Large PR firms are notorious for over-promising and under-delivering once they win the account.

Larger PR firms will prioritize your business based on the size of your budget. Unfortunately, smaller tech startups or local businesses won’t get the dedicated resources or attention unless they are paying more. Equally important, your strategy at a large PR firm is more likely to come from an inexperienced publicist.

“During my time as an Executive Producer with NBC and Senior Producer with CBS, a junior account publicist would frequently pitch me story ideas that weren’t developed or lacked the news angle. And these were publicists representing big brands,” said Mark Macias – the founder of MACIAS PR. “Their strategy was always off. Those publicists had weak and lazy pitches.”

At MACIAS PR, the strategy always comes from the founder of the firm. It’s like having an Executive Producer on your team. Clients deal directly with an experienced media strategist while the rest of the team assists with execution. It’s one of the reasons why MACIAS PR consistently delivers media placements for its clients.

(Here’s a look at what MACIAS PR delivered in the 4th quarter of 2017).

MACIAS PR – A Personalized and Customized Media Approach

Many large PR firms might brag about their experience, but when you are interviewing them, ask about their success running media campaigns for smaller businesses.

Odds are – the PR firm will want to highlight their big campaigns. They won’t want to brag about their smaller PR campaigns.

In the 4th quarter of 2017, MACIAS PR got our clients publicity on local TV stations in New York, Washington, DC, Pittsburgh, Northern New Jersey and other big markets. Our team also secured newspaper stories with targeted local newspapers and online publications.

Our clients – large and small – all receive personalized attention and the necessary resources needed to secure publicity. Every business works directly with our founder.

Even though MACIAS PR is a classified as a boutique PR firm, we have extensive experience working with many big brands, including MasterCard, Deloitte, the Soho House, Gansevoort Hotel Group and Columbia University Medical Center.

But here is one of the most valuable reasons to go with a boutique PR firm. They are more affordable and the communications process is more seamless. There is less bureaucracy and hierarchy that typically slow down the PR process.

So if you want fast PR results but don’t have a Coca-Cola budget, consider looking towards a boutique PR firm.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.