By Mark Macias
Content marketing is critical to search engines. If you’re doing it wrong, you don’t exist to consumers since they won’t see you on searches.
Lately, I’ve been receiving a lot of emails from companies and brands, asking if they can publish their content on MACIAS PR. I suspect they see our great SEO and appearance on the first page of Google, so they want to join our party.
That is not effective content marketing for both the brand and the . Here’s an email I received recently from a publicist:
My name is Elle, PR staff of a respectable company that is starting up. We want to provide information-giving, inspiring and topical articles about business and finance space; I’m well-versed in how to write without putting your readers’ to sleep : )Mind if I send the post your way for review? And you could let me know if you think it’s a good fit for your site maciaspr.com. We’re happy to write and tailor it according to your liking with unlimited revisions.
Hoping for your positive response.”
Don’t let other companies or brands leverage your blog. Unless you’re a huge company, like Starbucks, your blog should be devoted solely to your brand. Don’t create clutter or confusion to your readers.
Here’s some quick thought-leadership advice on your content marketing campaign. I see clients and potential clients fall for this short-term fix all the time.
Be a Thought Leader in your Industry
If you want to be a leader in any industry, be the leader. Promote your thoughts and ideas, not the competition.
If you do it right, you will get on the first page of the search engines, which is more valuable than any ad. If we got our website on the first page of Google for “best healthcare pr firms” or “top tech pr firms”, we can also do it in your industry.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year – USA. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, Forbes and Entrepreneur, providing media analysis, insight and crisis advice on timely business topics.