You can have the best ideas but if your campaign’s execution is off, your PR campaign won’t succeed. The most effective and best PR firms understand how to approach and target the right media outlets and reporters. You can’t “spray and pray” when it comes to getting a story in the media. You have to approach reporters and media outlets with precision.
Execution is especially important in TV where there are so many different titles. Titles like, Executive Producer, production assistant, reporter, assignment desk manager, editor, producer, managing editor, booker, satellite coordinator, news director and the list goes on.
It gets even more confusing when you look at titles for different media outlets, like print and online newsroom publications where the titles are the same, but the duties and power are different.
Newsroom titles Vary by Media Outlet
The different titles in the newsroom get even more confusing as you begin reaching out to different media outlets.
For example, the editor of an online publication or newspaper generally approves the story ideas and articles. The editor in print has a lot of clout and influence over what is read, but in TV, editors have little influence. TV editors typically “edit” the video that viewers see. They don’t have any power to approve your story idea or get it on TV, while editors with print typically have the final say. So if you are pitching an editor in TV, you are effectively wasting your time.
You can get a better idea of the job titles and responsibilities in TV by watching the above video.
Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.