By Mark Macias
Our digital health client was featured on the PIX 11 Morning Show in New York City last week.
We positioned our client as an expert in the wellness space, and positioned their user as the main character for the story.
It’s one thing to say in advertisements that your product helps consumers lose weight. It’s another arena when your customer goes on the local news and tells consumers how your product helped them lose weight.
How to Get your Product on Local Morning News?
During my time as Executive Producer of NBC Special Projects, I oversaw the consumer and health units. I was continually looking for timely stories for our programming. That is how news works. It is new.
For this story on PIX 11 Morning News, we leveraged the current open enrollment time period to position our client as experts in wellness.
Macias PR was named the 2017 Strategic PR Firm of the Year and 2016 and 2015 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.