Best PR Campaigns begin with a Focused Approach

Is all PR Good PR?

What good is it to get a great story in a magazine that your clients don’t read?

Sure, you can use the placement to promote your product in other avenues, but it would be better if your story was in a magazine or newspaper that your potential clients will read on their own.

So what is the first step you should take when it comes to starting your own public relations campaign? Identify a narrative that is interesting, new and most important, focused. Once you identify the narrative, the next step is writing a tight press release.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.