By Mark Macias
I got an email recently from a marketing consultant who I have worked with in the past. She’s introduced me to many great “players” in the business scene and she is a friend, so I want her to succeed.
She asked if I would help her with publicity for an upcoming project. Her idea was to push press releases to her audience.
I asked who was her targeted audience and she ran off a list that pretty much included everyone.
It’s great to have a product that is for the masses, but when it comes to the media, your campaign will be more successful if you narrow down the target. The more targeted a media campaign, the better ROI it will bring to your business.