Best PR Campaigns begin with a Focused Approach

By Mark Macias

I got an email recently from a marketing consultant who I have worked with in the past. She’s introduced me to many great “players” in the business scene and she is a friend, so I want her to succeed.

She asked if I would help her with publicity for an upcoming project. Her idea was to push press releases to her audience.

I asked who was her targeted audience and she ran off a list that pretty much included everyone.

It’s great to have a product that is for the masses, but when it comes to the media, your campaign will be more successful if you narrow down the target. The more targeted a media campaign, the better ROI it will bring to your business.

Is all PR Good PR?

What good is it to get a great story in a magazine that your clients don’t read?

Sure, you can use the placement to promote your product in other avenues, but it would be better if your story was in a magazine or newspaper that your potential clients will read on their own.

So what is the first step you should take when it comes to starting your own public relations campaign? Identify a narrative that is interesting, new and most important, focused. Once you identify the narrative, the next step is writing a tight press release.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.