You’ll never hear the story if you can’t find the book. It’s no different with the media.
Reporters are constantly bombarded with pitches and ideas. Their inboxes are full of publicists and PR firms wanting to get their clients’ stories told to consumers.
But these publicists and PR firms aren’t strategic in getting their message in front of the right reporters. They spray and pray – a tactic that’s sure to fail.
This is why If you want your story in the media, you need to be strategic in getting your message in front of the right reporters. This is what our team does every day at MACIAS PR – and it’s why we deliver such quality results.
How to Assess whether your PR Firm is Successful
If your current PR firm hasn’t succeeded recently with media outreach, it’s time to assess their strategy, messaging and the type of reporters they’re pitching to. How targeted are they in pushing your ideas and angles to the right reporters? Are they pushing stories that are already in the news, or are they conceptualizing new ideas that leading publications and respected reporters will want to follow?
Looking for an edge in business? Reach out to me. We can schedule a call and discuss your goals.
If you’re looking for an estimate on your next PR campaign, head over to FreePRQuote.com. The virtual tool is made up of 8 questions regarding information about you company and your company’s goal. A business owner could fill out the Free PR Quote tool in less than 30 seconds, and within 48 hours, a detailed cost and proposal will be sent back to you.
About MACIAS PR
Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media andThe Tao of PR.