By Mark Macias
The owner of an affiliate service emailed me recently, asking about a PR starter kit for her clients. Her intentions were in the right place with her email.
“I’m looking for a very inexpensive package to offer my (affiliates), a sort of starter kit to help kick-start their marketing campaign. Most of them have no clue what to do,” she wrote.
Hiring a publicist is not like buying a shirt. There is no universal “starter kit” that works for every business.
For each campaign to be successful, you need to identify the story and what makes it unique. If you are selling t-shirts to teenagers, that requires a different publicity strategy than selling suits to men. And to underscore that statement, it’s even more strategic when targeting women.
PR Advice for Affiliate Marketing Campaigns
In the case with the owner of that affiliate marketing company, she would have been more successful if she gave her clients a PR compass. This understanding of narrative helps entrepreneurs better understand the most important questions to answer before launching any campaign.
Every campaign that MACIAS PR launches begins with a strategy around critical thinking. We don’t just jump into a story. We debate and discuss why specific reporters or media outlets will be interested in our angle. And that all takes place before we even start calling reporters.
Affiliate marketing campaigns have high potential for publicity. If you’re looking for help in this area, feel free to reach out to MACIAS PR and we can discuss a strategy that’s good for you.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.