By Mark Macias
Disruption doesn’t just come from technology. It also comes from lawmakers who introduce new laws that restrict or hinder your business. Airbnb is facing this disruption from municipalities across the country and it’s a lesson all entrepreneurs should heed.
I recently wrote an article for Luxury Daily on the 5 PR mistakes Airbnb is making. (You can read article here)
Airbnb may be a disruptor but when it comes to this branding and PR campaign against the hotel trade industry, it is failing like a poorly managed tech startup. Here are 5 of the mistakes I outlined in the Luxury Daily article.
5 PR Mistakes Airbnb is making
- Airbnb is allowing the competition to define the narrative
- The company is muddling the message
- Their PR team needs to push positive features
- The branding team needs to compete on a higher level
- It needs to bring more transparency to reporters
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.