What has your PR Firm Delivered? Our 4th Quarter Media Report

By Mark Macias

What has your PR firm delivered lately? Here are the media deliverables Macias PR secured for our clients in the 4th quarter of 2016.

From September to December, our team secured a record number of TV placements for our clients – a total of 17 TV segments in seven different TV markets. It’s not easy securing a TV segment on the local news. It’s even harder delivering a TV story in a different market. Oh, and our clients are in different sectors, making this trifecta even more challenging.

But Macias PR did it. We secured TV segments on the local news in the #1 news market New York, as well as in Miami, Orlando and Tampa Bay, Florida; Phoenix and Tucson, Arizona; San Antonio, Texas and with the national news outlet, Fox Business News.

Those TV segments featured clients as leaders in healthcare, technology, financial and the nonprofit sectors.

Macias PR Delivers Record Number of Media Placements for Clients

Those TV segments were broadcast in New York on WABC-TV, PIX 11 and News 12; in South Florida on NBC 6; in Orlando, Florida on ABC 9 and CBS 6; in San Antonio, Texas on KSAT 12 and KENS 5; in Tampa Bay, Florida on Bay 9 News and ABC Action News; in Phoenix on 3 TV, CBS 5, ABC 15 and Good Morning Arizona and in Tucson, Arizona on KOLD-13.

Our team also got our clients in front of the biggest B2B publications in their sectors in the 4th quarter of 2016. We frequently post our clients news stories on our Facebook page, but in case you missed it, here’s some of the big enterprise outlets our PR team secured: MobiHealthNews, Politico, Med City News, Benefits Pro, Fierce Biotech, FW Pharma, mHealth Intelligence, Dermatology Times, Crain’s New York, The Hill, Tech Republic, Apple World Today, ZD Net and TechCrunch.

Media Placements Targeting Consumers

Our team also blanketed much of the New York media market. In November, the New York Post ran a large feature on our health tech client while Metro New York ran a cover story on our dating app client. Channel 11 ran two TV segments on two different clients. We also secured news features with local newspapers and online publications, including Chicago Woman Magazine, Queens Gazette, Bronx Chronicle, GirlsLife, Huffington Post, Women’s Health and others.

We honestly believe 2016 will be an even bigger year for our clients. If you’re currently working with a PR firm, take a closer look at what your PR team is delivering for your business. And if you’re looking to raise the profile of your business in 2017, click here to take a look at our online calculator. It will give you a better idea of how much a PR campaign will cost for your business.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.