Why Fear of Failure Destroys the Best PR Campaigns

              

By Mark Macias

Fear is an attitude that can never be associated with public relations. A creative media strategy requires confidence in an idea and strength with the execution.

The best publicists know they can’t be afraid of creative ideas when pitching reporters. The only thing more dangerous than fear? Complacency.

If your PR firm hasn’t succeeded recently with media outreach, it’s time to assess their level of fear. How far will they go to push your ideas and angles? Are they pushing stories that are already in the news, or are they conceptualizing new ideas that leading publications will want to follow?

Here’s a look at what separates the best PR firms from the agencies that never succeed.

Continue reading “Why Fear of Failure Destroys the Best PR Campaigns”

How to Motivate your Publicist – Tips to Get the Most from PR Teams

I recently wrote a column for Entrepreneur Magazine on the importance of getting your publicist on your side. The editors must have liked the editorial because they published it behind their paid wall.

You can read the column here, but if you don’t have a subscription, I’ll share a little more about how to get the most out of your publicist.

Over the years, I’ve worked with entrepreneurs, CEOs, physicians, politicians and other leaders who had fairly strong personalities. Most of these clients are leaders in their industry, so they’re used to communicating in a direct way. In some cases, their brevity might have been confused as being abrupt or short. 

As an entrepreneur myself, I understand their form of communication. I also can relate to their stress, so I never took it personally. But not every publicist has the same experience. 

Here’s an abridged version of my Entrepreneur column on how to get the most out of your publicist.

Continue reading “How to Motivate your Publicist – Tips to Get the Most from PR Teams”