Which Media Outlet Should you Target? Forbes Analysis

By Mark Macias

I recently wrote an article for Forbes that explored how to identify the best media outlet for your story. It’s a strategy we continually to use for our agency even today.

The media strategy comes from my time working inside the media – as an Executive Producer with NBC and Senior Producer with CBS in New York.

You can read the longer Forbes article here, but if you’re short on time, here’s a quick version on the main points.

Continue reading “Which Media Outlet Should you Target? Forbes Analysis”