By Mark Macias
I recently wrote an article for Forbes that explored how to identify the best media outlet for your story. It’s a strategy we continually to use for our agency even today.
The media strategy comes from my time working inside the media – as an Executive Producer with NBC and Senior Producer with CBS in New York.
You can read the longer Forbes article here, but if you’re short on time, here’s a quick version on the main points.
Continue reading “Which Media Outlet Should you Target? Forbes Analysis”
By Mark Macias
Every once in a while, I’ll get a request from a potential client asking if my PR agency would work off a performance-based structure.
It happened again recently and inspired this thought leadership I wrote for Forbes.
In theory, a performance-based model sounds like a great idea. The client doesn’t pay for anything unless the PR agency succeeds. Of course, as most entrepreneurs learn, if any deal is too one-sided, you lose money.
I don’t think many entrepreneurs really understand the depth, strategy and resources required to run a successful media campaign that leads to earned media — and I’m not talking about a press release. I’m talking about a bonafide news story or feature in a publication that you read.
You can read my analysis in Forbes here. If you’re short on time, here’s an abridged version of my thoughts on performance based PR.
Continue reading “Does Performance based PR work? Forbes Analysis: pros and cons”