Entrepreneur Editorial – How the Pandemic is Shaping PR

Entrepreneur Magazine just published my editorial that takes a deeper look at how the pandemic is shaping PR.

You can click on this link to read more on the story, but if you’re short on time, here’s a quick synopsis to help with your future publicity campaigns.

This thought leadership was inspired after I read a post in a private Facebook group with reporters and publicists where we exchange ideas. Someone asked if PR was dead.

PR has definitely evolved since I entered this industry after my career with NBC and CBS. But this last year has accelerated even more changes in PR.

It’s even harder today to navigate the media landscape. A lot of journalists lost their jobs because of COVID. In addition, the competition for eyeballs is getting tougher as more online news sites pop up. And we can’t dismiss the consumer market, which is getting more fragmented.

All of these headwinds make a targeted media and communications strategy even more critical.

Here’s a closer look at why I wrote that why experienced strategic thinkers will become even more valued, and more scarce in the coming years.

Continue reading “Entrepreneur Editorial – How the Pandemic is Shaping PR”

Marketing to Gen. Z – A Closer Look at their Post Pandemic Views

How quickly the world of tech and business move. It seems like yesterday we were discussing how Millennials were disrupting the workforce. But there’s a bigger change in business that is right around the corner.

In less than 5 years, Generation Z is projected to overtake Millennials when it comes to buying power. If you’re trying to sell any product or service, you better learn quickly how to target this sophisticated group of consumers.

Unlike previous generations, social media won’t put you over the finish line. And you can forget about TV commercials. So how do you reach and motivate Generation Z? Read on to see what our online survey found.

Continue reading “Marketing to Gen. Z – A Closer Look at their Post Pandemic Views”