Why a Press Release is not an Advertisement

By Amanda Anderson

Many publicists and marketing professionals frequently make the mistake of turning a press release into an advertisement. They make unsubstantiated claims about their product or service – calling it “great” or “the best.”

They also add subjective words in their press release that dilutes the credibility of the message. Journalists and reporters can easily read through any promotional push. If it sounds like a commercial, they will quit reading and pass on your story.

Continue reading “Why a Press Release is not an Advertisement”

USC Study Reveals Future Trends in PR and Marketing

By Yunshuang Bao

USC has released a new study that reveals the future trends in public relations.

According to the 2017 Global Communications Report published by USC Annenberg School for Communication and Journalism, the following digital tools will become the most important trends in PR.

  • Digital Storytelling
  • Social Purpose
  • Big Data
  • Behavioral Research
  • Influencer Marketing
  • Live Streaming

MACIAS PR is proud to say our firm uses all of these strategies with our media campaigns. We are not waiting for the future. Our team is utilizing these strategies and approaches today. Here’s a closer look at how MACIAS PR is using these strategies outlined by researchers with the School of Journalism at USC. Continue reading “USC Study Reveals Future Trends in PR and Marketing”

Communicating Quickly with Reporters – The MACIAS PR Approach

By Amanda Anderson

TV reporters and producers face tight deadlines where seconds make the difference between making or missing your deadline. Print or online reporters might face longer deadlines, but in the eyes of the reporter, they still need their information now.

The best PR firms understand the importance of deadlines. They work closely with reporters, helping them meet their deadlines. Savvy publicists don’t wait to respond to journalists; they are on top of the communication.

This is a differentiation with MACIAS PR. We respond to reporters quickly, helping the journalist meet his deadline. At MACIAS PR, every team member is alerted when we receive any email or phone call from reporters. We have internal safety mechanism in place to ensure a reporter’s question or request is answered quickly. Continue reading “Communicating Quickly with Reporters – The MACIAS PR Approach”

Why PR is a Great Lead Generator – How it Works

By Julia Martyn

PR is frequently overlooked as one of the more influential ways to drive leads. It reaches more people with one story than you can meet at any networking event. You also don’t have to sell yourself with PR. Typically, the media will sell your service or product, lending more credibility to your brand.

And there is SEO. Google doesn’t reveal much about its algorithm, but it has publicly stated many times that they give websites higher search priority when the business is cited in the news.

Continue reading “Why PR is a Great Lead Generator – How it Works”

Top PR Tips for Media Messaging

By Marta Majstorovic

Look closely at the two letters above. Which note grabs your attention? This approach is no different with the media.

The author of the love note on the left might want to channel Shakespeare, but his verbose writing is confusing.

Compare it to the note on the right, which is simple, clear, and direct. You understand the message instantly. Continue reading “Top PR Tips for Media Messaging”

Want to reach 2.2 Million Customers? How PR Works

Our client in the New York Post

By Michele Hamparian

The New York Post is one of the largest newspapers in the United States and the No. 1 seller on newsstands in 2016, according to the Alliance for Audited Media. Roughly 2 million New Yorkers read the newspaper every day.

Last Sunday, the New York Post featured our financial client in the business section of the New York Post, where they investigated  shady lending practices of loan sharks.

The story revealed how loan sharks are preying on the city’s poorest neighborhoods. The Post story also detailed how many of these customers are paying interest rates greater than 400 percent. So how can you get your business in the local newspaper? Continue reading “Want to reach 2.2 Million Customers? How PR Works”

B2B PR Campaigns – How they Raise your Brand Profile

By Mark Macias

Many entrepreneurs and business owners think PR is just a vehicle for reaching consumers. Actually, a targeted PR campaign can in many ways be more effective than consumer media campaigns.

Consumers are typically bombarded with media. Businesses continually try to market products and services to us. But it’s not as saturated in the B2B media space. We read the trades as a way to stay on top of trends and learn what is happening in our industry. It’s a very captive audience.

Earlier today, we secured a prominent, front-page story for our healthcare client in the American Journal of Managed Care. This trade publication gets 140,000 unique visitors every month, according to Cision Digital Reach. And that audience is just for their news site. It doesn’t include the readers who are subscribed to the magazine where a 7-inch ad costs $12,888, according to the audit bureau, BPA Worldwide. Continue reading “B2B PR Campaigns – How they Raise your Brand Profile”