By Mark Macias
I continually hear from potential clients that they got burned by their previous PR firm.
It’s a shame but anyone can put up a shingle and call themselves a PR firm. This is why it’s so important to do your due diligence before you hire your PR firm. You also need to ask the right questions.
- What kind of track record has this PR firm established?
- Who is the leader behind the strategy?
- What experience does the PR firm have in your sector?
- What do their current and past clients say about them?
I love that last question because to date, we have several clients that MACIAS PR has worked with for years. I think more important, we don’t even have a written agreement anymore. Our clients trust us and we trust them.
Thank you flowers from a Client
Earlier this month, MACIAS PR got a token of appreciation from one of our clients. See the picture of flowers in our office? We got those flowers from a client who we have worked with for more than 2 years.
When was the last time you sent flowers as a thank you to a client? I don’t say this to brag. I share these flowers with you to let you know that MACIAS PR puts our clients first in everything.
When our team secures a publicity or news story for a client – we celebrate with you. We know our business will only succeed with your business growth. It’s a relationship that you can best experience with a fellow business owner.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2018 & 2017 Strategic PR Firm of the Year, 2015 & 2016 PR Firm of the Year – USA. This recognition was based on our media deliverables and expertise. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.