By Mark Macias
I frequently media train CEOs and founders of companies on how to deliver their message to reporters. One mistake many CEOs make with reporters is not what they say – but what they don’t say.
When you speak with reporters, it’s your job to sell your company or service. If you don’t tell a reporter what is great about your product, they’ll never know.
You might think reporters already know that your product won an industry award. Or maybe you’ll assume that the reporter read your Wikipedia page and learned about your experience. It’s possible, but do you want to leave your selling point to chance?
Brag about your Product and Services
This is why I always advise clients to brag about their accomplishments. Tell the reporter everything that is great about your product. Don’t worry – it doesn’t sound like bragging. The reporter will know this is a part of your story.
And here’s the best part. When your story is published, you won’t sound like a bragger. The reporter – or media outlet – will be the platform communicating your message. That means you get to brag without being the bragger.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.