By Mark Macias
There is nothing worse than paying for something and not being able to keep it. It’s like a car lease. You pay for years, but don’t get anything in return. Don’t let this happen to your social media side of the business.
I’ve seen this happen with many clients across sectors – healthcare, service sector, hospitality. They hire a social media firm to build their Facebook, Twitter and Youtube pages, but when the contract is over, the social media firm gets to keep the content. In the end, the business owner signed a contract that never gave him/her the rights to the final product. Don’t let this happen to you.
What to Know before you Outsource Social Media content
Last year, I learned my healthcare client had hired a social media firm to build their Facebook and Twitter accounts. But when I looked closer at their content, I noticed all of the links were pointing to the social media company – not the actual client’s website. In simple terms, the social media firm had forwarded all of the links to their own website. This is bad for the client because all of those links are boosting the SEO of the social media firm – not the client. Worse, when that contract is over, it’s highly likely the client will not have control of the content.
We recently started doing the social media for a law firm and I noticed a different social media firm had built his Google Plus page, but again, didn’t give the business control of it. I immediately alerted the business owner to email the social media firm and ask to be made the owner of the account. He did it. But if this could happen to a law firm, imagine what happens to the small restaurant owners. I’ve seen it happen too many times. Don’t let it happen to you. Make sure you own the content and the social media pages that you paid for.
Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.